Impact Of Salesforce on E-Commerce

 


E-commerce had already made a big impact by 2019. Bobble AI has recently reported that the industry has observed an uptick of seventy-seven percent between 2020 and 2021 and between Tier II and III cities are purchased more than ever. With increasing internet coverage, e-commerce players are expecting new growth from Tier II, III and beyond, which will cumulatively contribute to $150 billion of e-commerce as per RedSeer Consulting’s report. The Indian market is expected to surpass the US to become the second-largest e-commerce market in the world by 2034, revealed another report. It is expected to reach a noble rate of US$99 billion by the year, 2024 from a rate of US$30 billion in 2019, increasing at the rate of twenty-seven percent CAGR, with grocery and fashion fetching the key drivers of this augmented growth.

 

Salesforce Woos E-Commerce? Why?

It helps in revolutionizing e-commerce

Salesforce Commerce Cloud has been a revolutionary cloud-based platform enabling enterprises to offer both, smart and spontaneous shopping experiences to customers irrespective of channels, like worldwide web, mobile phones, social media, brick and mortar store, etc. This is done by balancing order with inventory management, Artificial Intelligence especially predictive intelligence, an online store, as well as mobile point-of-sale.

Augments Customer Experience

Using Salesforce Commerce Cloud you can take care of a variety of your tasks ranging from your order status updates to inventory checks, as well as shipment tracking. Moreover, it helps your customers to stay focused and informed on their already ordered goods. If you’re an online retailer utilizing omni-channel retail sales, using the CRM will enable you in collecting information regarding your customers across various channels.

 

Exclusive Marketing & Promotion

Using Salesforce CRM, e-commerce can without difficulty have a centralized location to amass all their customer-related data. This enhances the efficiency of your marketing campaigns and activities, giving an insight into things from the targeting of probable customers to applying the correct strategy.

 

Salesforce Commerce Cloud also makes it uncomplicated in order to get better conversions by learning about the customer’s search intention and behavior. It is an all-inclusive store for managing email campaigns as well as compensated advertising to reporting as well as social media management.

Apart from this, the aforementioned platform facilitates business owners to manage social media profiles, or the run successful promotions, and advocate the best products for prospects wherever they are in the purchaser’s journey.

Scalability

As a cloud-based product, Salesforce Commerce Cloud can cope with huge demand and traffic spikes without you having to plan in advance. If there is a sudden spike in demand, the platform scales silently in the background with no intervention required.

 

 

 

Conclusion

Researches according to Salesforce, eighty-four percent of your customers want modified treatment that businesses can offer only by accumulating and analyzing personal data. To achieve that enhancement in data collection and analysis, brand’s select few look forward to hiring fifty percent more data scientists by 2021. Eighty-eight percent of retail and consumer goods marketers are of the view that data enables you to advance their generally marketing program by permitting them to personalize touch-points. As a result, various e-retailers can now insert personalization of the customer’s journey. This journey ranges from targeted email campaigns to Artificial Intelligence-powered recommendation engines.

 

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